It’s a fact that when people are really searching for something on Google and the other search engines, they are not using only one single keyword phrase, but often use a multiple array of keywords describing what they are looking for. Keyword research is all based on intent. To give you an example, it’s pretty pointless for ranking “loan” if you are offering home loans. There’s absolutely no intent behind that one keyword. But when you are ranking for “home loans Bloemfontein” or “quick home loans Bloemfontein”, there’s a specific intent behind those queries.

When doing keyword research it’s important that you do your research based on the intent of your visitors. If you are unsure of how you should base intent around your keywords, find a couple of tips below that will help you get the ball rolling and make sure you get the most value from your keyword research to succeed with your internet marketing strategy.

Keyword research based on intent

Quick: People are looking more and more for quick and fast results – especially on mobile. Use these “quick” and “fast” words together with your main keywords.

Quality: People are not looking for cheapskate results, but rather for quality. Use a couple of “premium” related words such as best, top, premium, and even fresh with your main keywords. This will result in keyword phrases like “best online marketing strategy”, etc.

Affordable: You can also tie in affordable related keywords for people that are looking for the most affordable deal. They will usually use words like affordable, discount, and low cost in their search queries. This will result in keyword phrases like “affordable online marketing campaign”, etc.

Hassle free: These are words where people are directly looking for convenience or for something that would make their life easier. These phrases will include words like simple, easy, convenient, full house, etc.

Using specific words together with your main keywords is an excellent method to generate visitors purely based on intent. These are the people that more more likely to convert than someone that came in from a broad keyword result.