If you want to start with an internet marketing campaign for your business, where do you start? What technologies are involved and where should you put your focus on? Online technologies are changing at the speed of light on a daily basis, but internet marketing is more about connecting with the right people than it is about technology. A good online marketing strategy consists of a clear understanding of your target audience and communicating to them.

Marketing online is not that different than traditional marketing and brand building. It should always be about the people you are targeting and how you can help them with an issue or query they might have. Find a couple of tips below that can help you get started with internet marketing basics.

Internet marketing tips

Design: Your website should be designed in a simple to the point way. Showcase the content you want your visitors to read and avoid over the top design that will confuse your visitors.

Message: Always have a clear message on your website because people will arrive on your site because they are looking for answers. Your role is to understand what these people are looking for and to give it to them with your messaging.

Calls to action: Once visitors arrive on your website, what do you want them to do? Make a point of creating a clear sales funnel and path you would like your visitors to take. This could be to contact you, subscribe to your newsletter or even buy something directly from you.

Always offer advice: Internet marketing is about engaging with people by giving them the information they are looking for. Use a FAQ section on your website where you can showcase common questions with answers regarding your services and products.

Generating traffic: Create a plan on generating traffic to your website. This could be in the form of SEO (search engine optimisation), paid advertising (PPC), social media or even combined. Internet marketing is a long term process and a strategy will be required to improve the current visitors to your website.