Are you busy with a search engine optimization campaign? Have you done one in the past? Are you looking for a quick way to boost your organic rankings on Google? If you have answered yes to any of these you can read on. Did you know that your website title tags (<title>Your website name</title>) when optimized can provide your SEO campaign with a huge value?

The title tags of your website pages is one of the most important ways to get good organic rankings on the top search engines like Google. With just a couple of small changes, you can optimize your title tags to be inline with your business, the people looking for anything relevant to your business, and your SEO campaign.

Find a couple of tips below on how you can optimize your title tags to be search engine friendly.

Optimizing your website title tags

Keywords: This is the logical first step. Start with keyword research and select the best keywords and phrases that are highly relevant to the page you are going to use them on. Select one primary keyword and 2 secondary keywords for every page.

Primary keywords: Use the primary keyword you have selected for a page at the very beginning of the title tag. This can signal Google and your visitors what the page is about. Use your company or website name at the very end of the title tag.

Length: As a general rule of thumb, don’t exceed your title character length to more than 70 words. Even though Google displays 75 characters, it can sometimes chop the last few characters off. Make sure your title tag doesn’t get cut off and keep it short and to the point.

Relevant: The title tag should always be unique, informative and relevant to the page. Never use any duplicate title tags on your website. Focus on writing the title tags for your visitors first and then for the search engines. Your title tags should make sense, and not keyword stuffed that looks unnatural.