Writing for online marketing is completely different than writing for traditional print advertising. Writing content for digital publication on your website should be focused, to the point, brief and have shorter sentences, paragraphs, words and sentences. Each page on your website should have a clear purpose and focus on the sales funnel you want your reader to take.
How do you write your content so that it’s focused and generate targeted results?
Online content writing tips
Target audience: Do research on your target audience and determine what they are looking for. Do you know what interests them? What makes them tick? If you have Google Analytics, look at it closely and examine which pages are getting the most visitors and which are not. This will give you a good indication of where your visitors are looking for content.
People will arrive on your website because they are looking for answers to their questions and solutions to their problems. Understand this and you will be able to provide them with the content that they are seeking.
Optimise content: Once you understand your target audience, now you have to choose how you are going to present your content so that it will touch them emotionally. What can you say in your content that will spark interest in your readers and are relevant to your audience?
Content headlines: In your content you should always focus on creating the best headlines to grab the attention of your visitors. If you want to find out which headlines work, grab a magazine and look at how they are presenting headlines.
Call to action: Each page on your website should be focused to drive a reader down a sales funnel and to take a next step. This could be to subscribe to a newsletter, contact you or make a direct purchase. Every page and content piece on your website should be geared for a specific call to action.
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