Did you know that you don’t have to focus on just publishing content on your owned media channels such as your blog or your website? Publishing interesting content off site can also play a big role in building awareness for your marketing campaign.

To get the best results from your marketing initiative, use a combination of online and off site content marketing strategies. Where are you going to publish your this content? Find below a couple of tips to help you get started with publishing your content off of your owned media channels.

Content marketing tips

Relevant blogs: It is important that you publish new blog posts on your own blog as often as you can, but don’t be scared to start with a guest blogging campaign as well. Write a couple of guest blog posts that you can publish on other blogs related to your market. Most people will allow you to add your bio and a link back to your blog from the guest blog post.

Social media channels: Publishing your content on the social media channels that you are using is another great way to spread your message. Use popular channels like Facebook, Twitter, LinkedIn, Google+, YouTube, and even Pinterest. Share your content, engage with the community, and start building your network.

Review channels: There are many review websites like Yelp and Amazon that you can use as a way to get your customers talking about you. Every positive review you get for your services or products is another way to add credibility to your business name.

Content directories: Not all the content directories online are the same. In fact, most of the top content directories took a blow with the recent Google Algorithm updates. Some of them are still valuable and can put your website right in the middle of the spotlight when you publish your content on these.

Think about all the online channels you can publish your content with your content marketing strategy. This is a great way you can use to build great content that drives targeted traffic back your business online.