Using the right keywords for your SEO campaign

Using the right keywords for your SEO campaign

When searching online, people often use more than one keyword to qualify their search and to get the exact answer they are looking for. If people are looking to buy a car, they are not just going to type in “bmw”, but “bmw for sale” or even...
SEO Tip: The power of one way linking

SEO Tip: The power of one way linking

Search engines uses a range of different aspects to determine a specific website’s rank on the search engine result pages (SERP). One important aspect often overlooked are links pointing to your website. The more quality good links pointing to your website...
Tips on starting a digital marketing campaign

Tips on starting a digital marketing campaign

Every business online wants more targeted traffic to their website and various online profiles.  Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a...
How SEO can waste your money and effort

How SEO can waste your money and effort

Search engine optimisation (SEO) is not a once off cheap process that can be done with a click of a button. It’s an expensive process that should be ongoing and the reality of it is that if you are in a competitive market, SEO could become very expensive if you...
What is black hat SEO exactly?

What is black hat SEO exactly?

Ever wondered what is black hat SEO (Search Engine optimisation)? It is the unethical under the table way of search engine marketing. While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of...
How to do a link building campaign

How to do a link building campaign

If you are into internet marketing, how many times over the last couple of months did you come across an article or blog post stating that SEO is dead? It seems to me that topic is trending ever year, and the reality is that if you don’t understand the science...