Should you start a business blog? To be honest, if you have the time to write blog posts relevant to your business, products, and services, the answer is Yes! Blogging is a powerful marketing tool that you can use to build brand awareness, credibility, trust, and even start with your social media campaign because it’s social by nature.

With your blog you can get results faster than with traditional online marketing because of the nature of blogging. It’s a great way to build awareness around your brand, improve your organic rankings, communicate directly with your target audience, and publish new and interesting information about your business.

If you are already busy with an online marketing strategy, add a blog to your marketing mix. Over the last couple of years, blogging has grown from  a simple trend to a a measurable marketing medium. It’s a tool that you can use to engage with your target audience directly. It could be the entry point before they are looking at your services and products.

If you already have a website and you want to add a blog to your online properties, it’s important to understand that your website and blog serves completely different purpose. Your website is your business online and is supposes to showcase what you do, who you are, your services, and products. Your blog is to nurture and build relationships with your target audience. A business blog should never take the hard sell approach, but a soft one where you can showcase the personal side of your brand.

There are many benefits you can enjoy with blogging. If you are still not convinced, find a couple of benefits below.

Business blog benefits

  • Be recognized as the expert in your niche
  • Stand out from the crowd
  • Build brand awareness
  • Build credibility
  • Improve and maintain your organic search engine rankings
  • Increase qualified traffic to your website
  • Communicate with your community
  • Be the focus point of your news room