Listen first and then start your social media campaign

Listen first and then start your social media campaign

If you are in the process of creating a social media strategy or campaign, did you start the process by listening at your audience first? One of the key rules of communication and social media marketing is to listen first.  How do you start your campaign by listening...
Is Google Analytics accurate at all?

Is Google Analytics accurate at all?

You can find a number of useful statistical applications on the net that provides graphical statistics regarding your website. Using these are quite helpful regarding your website and blog as you can view important statistics such as where your visitors came from,...
Online reputation building

Online reputation building

Building a brand and identity is important to the success of your business. The way the market perceives you will have a direct impact on how receptive they are to your products and services. Amongst the many aspects of creating and maintaining a powerful brand,...
What is black hat SEO exactly?

What is black hat SEO exactly?

Ever wondered what is black hat SEO (Search Engine optimisation)? It is the unethical under the table way of search engine marketing. While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of...