Tips on starting a digital marketing campaign

Tips on starting a digital marketing campaign

Every business online wants more targeted traffic to their website and various online profiles.  Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a...
How SEO can waste your money and effort

How SEO can waste your money and effort

Search engine optimisation (SEO) is not a once off cheap process that can be done with a click of a button. It’s an expensive process that should be ongoing and the reality of it is that if you are in a competitive market, SEO could become very expensive if you...
How to start marketing your new blog

How to start marketing your new blog

A blog is seen as the “swiss army knife” of social media marketing. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to...
The Essentials of Online Reputation Management

The Essentials of Online Reputation Management

The Essentials of Online Reputation Management Online reputation management is essential for all businesses and professionals to focus on. With this form of management, you have some control over what people see about you easily on the internet. It allows you to block...
Addressing Negative Consumer Content

Addressing Negative Consumer Content

Addressing Negative Consumer Content In online reputation management, the focus is always on strengthening your brand and company profile through strategic content and online communications. In any business, it’s impossible to please every customer, every time....