Why your company needs a blog marketing policy

Why your company needs a blog marketing policy

Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and...
Social media is a form of word of mouth marketing

Social media is a form of word of mouth marketing

What is social media marketing? In plain English; social media marketing is a medium that you can use by using popular social media channels such as Facebook, Twitter, Google+, LinkedIn, and YouTube to build brand awareness and traffic back to your website or blog....
Starting a social media campaign

Starting a social media campaign

If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business.  To generate new potential prospects with your campaign, it’s necessary to plan and create and effective social media...
How to launch a social media marketing campaign

How to launch a social media marketing campaign

Social media marketing is a great way you can use within your business to establish thought leadership, credibility and create an awesome user experience to your target audience. It’s a medium that is used to engage with people about your services, products and...