Is Google and the other search engines not including your website in their index? If you have optimised your website but you aren’t getting any visitors to your website from the search engines, one area that you can look for the cause of this could be your robots.txt file found in the root of your website. I was checking one of my client’s websites that had no pages indexed by Google, but had about 2000 pages indexed on Yahoo. This website is not an old one and has been running for a


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If you have noticed that your website search engine optimisation (SEO) isn’t getting the results you were used to such as organic visitors, leads and even sales, why is this happening? It used to be easy to get a website up and running and generating a ton of visitors. Why doesn’t this happen anymore? The internet is getting more competitive everyday. There are millions of websites looking to get eyeballs. Why should your website now take favour on top of other websites that are con


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If you are starting out with search engine optimisation (SEO), the first step you should do is create a complete audit on how you are going to boost your presence online. It’s crucial that you first do an audit of the current SEO landscape and your competitors to find out how you should optimise your SEO campaign. The SEO audit should also include a technical review to find out if there are any current issues on your website. It should then be followed by a complete keyword analysis to fin


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The title of this blog post might be misleading because meta descriptions doesn’t impact SEO (search engine optimisation) directly, but the message in these tags can compliment your user experience. Meta description tags are used underneath your page title in Google’s search results, so they have to stand out. They should be relevant and unique for every page on your website. On the search engine result pages the meta title is shown as the title of the result and the meta description


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If you are busy using social media marketing strategies for your business, I’m pretty sure you are marketing on this medium to generate leads, sales and to showcase that you are social. A couple of years ago social media was all a buzz online where you had to be on social media to get the upper hand above your competitors. These days it’s all about not falling behind and showing the world that you take customer service seriously – especially when it’s on the public domai


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Writing for online marketing is completely different than writing for traditional print advertising. Writing content for digital publication on your website should be focused, to the point, brief and have shorter sentences, paragraphs, words and sentences. Each page on your website should have a clear purpose and focus on the sales funnel you want your reader to take. How do you write your content so that it’s focused and generate targeted results? Online content writing tips Target audien


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It’s a fact that if you have more quality pages on your website, you can increase your search engine visibility on the search engine result pages. You should always try to increase the number of pages on your website to support your search engine optimisation strategy. This doesn’t mean any type of pages, but quality original ones that your visitors will find interesting. Google’s algorithm has changed tremendously over the last few years and websites that are not producing top


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