Using video in your online marketing campaign and website can increase the chances of your website visitors to stay on your website for longer because they will be interested to see more. Using interesting and catchy videos in your marketing strategy is a great way to target specific people because videos are easier to watch than reading. More and more people are starting to watch videos online and the number keeps on growing. According to Alexa, YouTube is #3 on their rankings of the top 500 w

Getting lots of traffic is good, but if they are not converting into any sales, leads, downloads or whatever else you want to achieve, there is really no point in generating traffic at all. If you have an online marketing strategy, you most likely no that getting high conversion rates are extremely important. Generating traffic isn’t that difficult, but getting people to buy or sign up is harder. If your website or blog isn’t converting any of your visitors into buyers, how can you

If you are interested in local SEO (which you should be), using an optimized Google Maps listing can prove to be very beneficial to your search engine optimization campaign. If you are not interested in local SEO, when someone searches for you locally, they won’t find you and could lose out on customers looking for services or products your business offers. On Google the map results are displayed when someone searches locally or they include a some sort of location data in their search phr

With search engine optimization and online marketing, many people are only after the golden #1 organic rank on the search engine result pages and this is seen by many as the ultimate success with their campaign. With any SEO campaign, rankings should not be the sole factor of your strategy, but should only be used as an indicator of your progress. SEO is all about bringing in quality traffic that will convert. If organic ranking positions are not the sole measure of indicating whether you are su

Is your existing website outdated and needs a revamp or do you require an extra one for personal use or your business? If you answered yes, you are in the right spot because we are currently running a promotion on a “Blog Starter Kit” that can either be used as a website, stand alone blog or a website and blog combined. Even though the “Blog Starter Kit” is aimed for bloggers, you can also use it as your website as it includes CMS (content management system) functionaliti

You read correctly. Do you want to keep your business leads warm this winter? With a blog it’s possible. With a blog you can generate targeted quality traffic to your website and it could also be the focus point of your online marketing strategy. Blogging is at the heart of social media and has been around for longer than the current buzz about social media is going around. Blogging started as an online journal system where you could post anything you would like to talk about. Even though

The homepage of your website is one of the most important pages on your whole website. It’s one of the main focus points when new visitors arrive. Your website is a business tool and so it should help you meet your objectives. Optimize your homepage so that it can attract your target audience and convert them into buyers. Your homepage can be the centre point of your online marketing strategy. On the homepage of your website, make sure you greet your visitors with a persuasive and relevant