To have a successful website online that receives targeted visitors daily should make a point of being focused around specific keywords related to the products and services that the website offer. Usually the best conversion generating websites and internet marketing strategies are the ones that are focused around one single theme, but this isn’t always possible and practical. When you have multiple products or services, you need to optimise the whole structure of your website so that it m


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An excellent converting website is one that focuses on conversions. How does it do this? By understanding their target audience and knows what will make their visitors take an action. This is most likely the first and most important part of internet marketing. If you don’t know who your target audience is, how can you sell to them? What demographics do you know and understand of your target audience? What are they searching for on Google and other social media platforms? When you know the


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Your digital brand is your name and recognition of your brand and business online. Branding is so much more than just colour palettes, logos, and digital marketing. It’s the heart and soul of your business and everything your business stands for. Did you know that if you build your digital brand online you will be able to stand out from the crowd and reach potential customers? In a nutshell; your digital brand should always do 3 things. It should create loyalty, trust, and recognition. To


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What is a responsive website? It’s a website that adapts in design and layout according to the dimensions of the device, mobile, tablet accessing it. How will your website be displayed on a mobile phone, tablet, or any other device accessing it? In the past you could have created a specific website for each device accessing it (mobile phone, desktop), but then you have the problem that you have to update two or more website all the time when you are updating your website. There is a better


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More companies are realizing the power of using QR codes in their digital marketing strategies.  QR codes are very similar to bar codes, in that they contain information that can be decrypted by a QR reader.  QR codes can be scanned and read by various applications on a smartphone. This enables everyone with a smartphone to read QR codes without any special equipment, only your phone. It is really easy to use – if you see a QR code in an advertisement, scan it with your smartphone and im


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Search engines uses a range of different aspects to determine a specific website’s rank on the search engine result pages (SERP). One important aspect often overlooked are links pointing to your website. The more quality good links pointing to your website increases your website visibility. A while back it was well-known that good search engine optimisation (SEO) practice were to obtain reciprocal links. That means you link to a specific site and the same site links back to you. Even thoug


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A successful website doesn’t become successful on it’s own. Build it and they will come is a thing of the past. To ensure your website is structured and tailored to help you reach your business goals, you need an internet marketing strategy to help you generate, leads, sales, quotes, etc. If your website is doing nothing for you, it’s time to re-look your website strategy. Having an internet marketing strategy is so much more than just the mediums involved. It’s about foc


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