When you are busy with a social media campaign and you share content with your audience, do you have an editorial calendar and do you know who you will be sharing it with? Are you sharing your content with everyone or to a selected group that will find your content interesting with a better chance of resulting in an action? Many experts in digital marketing will argue that you should really try to share your content with as many people possible. Even though in theory it will allow you to spread


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Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and guidelines. It is vital to have a blogging policy in place that makes your employees aware of all the things that can and cannot be discussed on their private blogs and on the company blog. If you don’t have a blogging policy in p


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Social media is still a buzz word to many even though it has been around for a while. Did you know that blogging is part of the social media circle and it has been around far longer than you ever heard the phrase “social media”? With the current trend regarding this somewhat new medium and companies hopping on board to get part of the action, many brands are busy creating social media teams with the hopes of tapping into the web 2.0 playing field. If you are looking to build a social


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If you are in the process of creating a social media marketing or a digital marketing strategy, did you start this process by listening (researching) first? One of the most neglected key rules of communication and social media is listening. Who are you going to target with your campaign? Do you know what interests them? Are they already talking about you? On which social media channels can they be found? Setting up a couple of keyword alerts on Google Alerts and creating empty social media


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To make sure your website can help you reach your business goals and objectives, you have to plan your website to function as a business tool. This also includes the process of developing your goals into strategies on how you can use them on your website. If you are interested in converting your website to be a tool to help your business, start the process by asking yourself the question on why you need a website. Who are you trying to reach with your site? How can your website be successful and


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Facebook isn’t big. It’s massive and it keeps on growing with no sign of stopping anytime soon. Online you will find many articles, whitepapers, videos, infographics, and blogs that are dedicated to promote all the good things about Facebook marketing, and in many posts related to social media, Facebook will be mentioned. With all the hype going on about Facebook, did you know that there are tactics that can basically ruin your social media campaign completely? If you are looking for


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Twitter, Facebook, Google+, YouTube, and LinkedIn are all great channels. Simply having profiles on these channels doesn’t mean you will be successful with your social media marketing campaign without the basics of Online PR in place. These channels are all good and can be used in your social media strategy so that you can you build up brand authority and become known as the industry leader in your niche and market. Do you have Online PR integrated into your campaign? Here’s a coupl


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