Did you know that your website is a business tool that can help you reach your goals? To do this it needs to tell a story that your target audience can relate to and it should guide them on exactly what they should on your website. It should grab their attention and instil trust in them. Visitors will arrive on your website because they are looking for answers to their questions or a solution that can help them with a problem. If your website tells them a story in their language that they can un


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If you have decided to add a blog to your website to complement your internet marketing and social media strategy, where do you begin? Having a blog and regularly publishing articles can do wonders for your search engine optimisation campaign, but what are you going to write about? What topics are you going to select? What you publish on your blog should interest your readers and be something that you are passionate about. This wil help you pick topics that will satisfy you and your target audi


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If you are busy with a content marketing campaign that involves copywriting for your internet marketing strategy, it’s a fact that if the content is correctly written, it can attract visitors, and motive them to take an action. Effective copywriting is so much more than just writing a description on what you do online. The words you use in your content can be the difference between a good website and a website that is successful. How can you make your visitors take an action with your copy


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When searching online, people often use more than one keyword to qualify their search and to get the exact answer they are looking for. If people are looking to buy a car, they are not just going to type in “bmw”, but “bmw for sale” or even “bmw 320 2014 for sale”. This does add some challenges to search engine optimisation (SEO) people, but when optimising for specific intent and targeting your keywords, it will improve your conversions. Focusing on these ke


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To have a successful website online that receives targeted visitors daily should make a point of being focused around specific keywords related to the products and services that the website offer. Usually the best conversion generating websites and internet marketing strategies are the ones that are focused around one single theme, but this isn’t always possible and practical. When you have multiple products or services, you need to optimise the whole structure of your website so that it m


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An excellent converting website is one that focuses on conversions. How does it do this? By understanding their target audience and knows what will make their visitors take an action. This is most likely the first and most important part of internet marketing. If you don’t know who your target audience is, how can you sell to them? What demographics do you know and understand of your target audience? What are they searching for on Google and other social media platforms? When you know the


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Your digital brand is your name and recognition of your brand and business online. Branding is so much more than just colour palettes, logos, and digital marketing. It’s the heart and soul of your business and everything your business stands for. Did you know that if you build your digital brand online you will be able to stand out from the crowd and reach potential customers? In a nutshell; your digital brand should always do 3 things. It should create loyalty, trust, and recognition. To


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