Start with a social media marketing strategy

Many people believe that social media consists of only Twitter and Facebook. They also believe that creating profiles on these two social networking giants will get them instant results. The truth is that a proper social media marketing campaign requires a strategic...

How does Facebook EdgeRank work?

What is Facebook EdgeRank and is it really important to know what it is? If you are into marketing online – most definitely. In a nutshell: EdgeRank is the algorithm that Facebook uses to determine who sees what on their timeline. If you want to get more...

Making sense of your social media campaign

If you are a small business owner, you might be overwhelmed by all the tasks you have to accomplish every day. You are most likely handling most of the business aspects such as accounting, everyday business tasks, and the marketing of your business. You probably heard...

Identify who you want to reach with blogging

Blogging has grown tremendously over the last 10 years and it is now seen as a necessity to online marketing.  Blogging started out as a simple experimentation – exactly the same as most of the popular digital trends today, and it exploded.  By having a business...

How to get more followers on Twitter

Most likely if you are using social media you are using it for a specific reason. Maybe it is to connect and engage with friends and family, but if you are a business, it’s most likely used to generate more awareness, sales and leads. A couple of years ago it...

Why your company needs a blog marketing policy

Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and...

Social media is a form of word of mouth marketing

What is social media marketing? In plain English; social media marketing is a medium that you can use by using popular social media channels such as Facebook, Twitter, Google+, LinkedIn, and YouTube to build brand awareness and traffic back to your website or blog....

Starting a social media campaign

If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business.  To generate new potential prospects with your campaign, it’s necessary to plan and create and effective social media...

How to launch a social media marketing campaign

Social media marketing is a great way you can use within your business to establish thought leadership, credibility and create an awesome user experience to your target audience. It’s a medium that is used to engage with people about your services, products and...

Creating a social media marketing strategy that works

If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your...

Using Pinterest in your social media strategy

With all the latest interest in Pinterest, it has grown to be one of the fastest growing social networks of all time. This social media channel is one of the best social networks to build your brand presence through the use of images. With all the hype and buzz,...

How internet marketing is turning social

With the ever increase of blogging platforms, social networks, and other related social media channels, traditional internet marketing is not the only source for targeted traffic anymore. A top story on a well known social media channel can drive much more traffic to...
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