A successful website doesn’t become successful on it’s own. Build it and they will come is a thing of the past. To ensure your website is structured and tailored to help you reach your business goals, you need an internet marketing strategy to help you generate, leads, sales, quotes, etc. If your website is doing nothing for you, it’s time to re-look your website strategy. Having an internet marketing strategy is so much more than just the mediums involved. It’s about foc


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ccc SMM should be integrated into everything you do online including your SEO (Search Engine Optimization) campaign as well as any email marketing strategies that you have.  SMM is a medium that you can use to communicate with your targeted market and niche in a way that wasn’t possible before. Social media also helps you to nurture solid relationships organically through various Web 2.0 channels. Integrate social media into your business If you don’t have the knowledge or skills t


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Every business online wants more targeted traffic to their website and various online profiles.  Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a couple of steps needs to be taken to achieve the best organic results and to start a campaign so that you can increase your rankings on the search engines organically.  Find a couple of tips below that can help you plan your digital


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Search engine optimisation (SEO) is not a once off cheap process that can be done with a click of a button. It’s an expensive process that should be ongoing and the reality of it is that if you are in a competitive market, SEO could become very expensive if you want to be effective. SEO is by far one of the best investments you can make on your website and marketing campaign. It’s not a nice to have anymore, but a must have as it’s becoming more crowded everyday online. With t


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A blog is seen as the “swiss army knife” of social media marketing. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to let people know about it,  how do you start promoting it? Promote your new “blog” Use targeted keywords: Before you start blogging, select keywords and topics that your best customer and reader will find interesting. 


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The Essentials of Online Reputation Management Online reputation management is essential for all businesses and professionals to focus on. With this form of management, you have some control over what people see about you easily on the internet. It allows you to block personal items from showing up near the top of search engine results and ensure that a professional history is among the first things that come up. With the internet growing across the world, it is possible for your good name to be


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Addressing Negative Consumer Content In online reputation management, the focus is always on strengthening your brand and company profile through strategic content and online communications. In any business, it’s impossible to please every customer, every time. Businesses should be prepared for negative publicity, whether it is in the form of blog posts, consumer reviews, or product reviews on ecommerce sites. A negative customer review should not be seen as a failing, but rather as an opportu


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