What is your social media persona?

Most internet marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, “voice” is something digital marketers are thinking...

What to do with the Google Panda update

Google’s Panda algorithm update has been around for quite a while and new versions of this update gets releases regularly. The first version of this update was released in 2011 and many major websites were hit. This update focuses on removing “low...

Monitor what is being said online

In most digital marketing and offline marketing campaigns, market research has always been a fundamental part to determine the success with your marketing initiative. Social media marketing has made it very easy to find out what people are saying about you, what do...

Start with a social media marketing strategy

Many people believe that social media consists of only Twitter and Facebook. They also believe that creating profiles on these two social networking giants will get them instant results. The truth is that a proper social media marketing campaign requires a strategic...

How does Facebook EdgeRank work?

What is Facebook EdgeRank and is it really important to know what it is? If you are into marketing online – most definitely. In a nutshell: EdgeRank is the algorithm that Facebook uses to determine who sees what on their timeline. If you want to get more...

Making sense of your social media campaign

If you are a small business owner, you might be overwhelmed by all the tasks you have to accomplish every day. You are most likely handling most of the business aspects such as accounting, everyday business tasks, and the marketing of your business. You probably heard...

Identify who you want to reach with blogging

Blogging has grown tremendously over the last 10 years and it is now seen as a necessity to online marketing.  Blogging started out as a simple experimentation – exactly the same as most of the popular digital trends today, and it exploded.  By having a business...

How to get more followers on Twitter

Most likely if you are using social media you are using it for a specific reason. Maybe it is to connect and engage with friends and family, but if you are a business, it’s most likely used to generate more awareness, sales and leads. A couple of years ago it...

Why your company needs a blog marketing policy

Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and...
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