Most internet marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, “voice” is something digital marketers are thinking about all the time. Your voice is central to your brand’s identity. In today’s digital business landscape where more and more business is conducted online, your voice is so much more important and it plays a key role i


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Due the real-time nature of social media, your business reputation can be made or broken in 140 characters or less. This is not a warning, but a reality. There are also hundreds of complaint websites like Hellopeter.com with high organic rankings where people can vent their frustrations and experience with a particular brand or company. Having an online reputation management strategy is not a nice to have anymore, but a must have. The digital world keeps on evolving and technology changes at the


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One of the most important things regarding various social media channels such as Twitter, Facebook, and LinkedIn is that the conversations are taking place about you with or without your participation. If you are a business owner, you need to take advantage of this to keep your organization’s voice actively on the discussions happening right now. It is now possible to get information on all aspects of an organization though various online and offline monitoring processes. ORM (Online


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With the ever change of social media trends these days, it is quite natural for both internet marketing experts and users to feel overwhelmed with everything. Social media marketing is dynamic and most people are juggling between tweets, blog posts, and general “status updates”. The biggest challenge that I have seen with companies integrating social media marketing with their current marketing campaign is keeping up with fresh unique content that will keep their targeted enga


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If you are into internet marketing, how many times over the last couple of months did you come across an article or blog post stating that SEO is dead? It seems to me that topic is trending ever year, and the reality is that if you don’t understand the science of SEO, it’s easy to believe that it’s dead. With all the updates Google has done to their algorithm over the past year, it’s very easy to dismiss old school search engine optimization methods as invalid, but when


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When you are busy with a social media campaign and you share content with your audience, do you have an editorial calendar and do you know who you will be sharing it with? Are you sharing your content with everyone or to a selected group that will find your content interesting with a better chance of resulting in an action? Many experts in digital marketing will argue that you should really try to share your content with as many people possible. Even though in theory it will allow you to spread


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Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and guidelines. It is vital to have a blogging policy in place that makes your employees aware of all the things that can and cannot be discussed on their private blogs and on the company blog. If you don’t have a blogging policy in p


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