Search engine optimisation (SEO) is not a once off cheap process that can be done with a click of a button. It’s an expensive process that should be ongoing and the reality of it is that if you are in a competitive market, SEO could become very expensive if you want to be effective. SEO is by far one of the best investments you can make on your website and marketing campaign. It’s not a nice to have anymore, but a must have as it’s becoming more crowded everyday online. With t


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A blog is seen as the “swiss army knife” of social media marketing. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to let people know about it,  how do you start promoting it? Promote your new “blog” Use targeted keywords: Before you start blogging, select keywords and topics that your best customer and reader will find interesting. 


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The Essentials of Online Reputation Management Online reputation management is essential for all businesses and professionals to focus on. With this form of management, you have some control over what people see about you easily on the internet. It allows you to block personal items from showing up near the top of search engine results and ensure that a professional history is among the first things that come up. With the internet growing across the world, it is possible for your good name to be


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Addressing Negative Consumer Content In online reputation management, the focus is always on strengthening your brand and company profile through strategic content and online communications. In any business, it’s impossible to please every customer, every time. Businesses should be prepared for negative publicity, whether it is in the form of blog posts, consumer reviews, or product reviews on ecommerce sites. A negative customer review should not be seen as a failing, but rather as an opportu


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Choosing the best keywords and long tail phrases for your website for SEO (search engine optimisation) is a science. Not only do you have to go through the standard search engine optimization (SEO) process of researching the best keyword phrases, you also need to understand the motivation and psychology of your buyer. Do you know who your best buyers are? Have you done a buyer persona evaluation? What content interests them? Where do they spend their time online? And most importantly, which ke


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If you are in the process of creating a social media strategy or campaign, did you start the process by listening at your audience first? One of the key rules of communication and social media marketing is to listen first.  How do you start your campaign by listening first? By only setting up keyword alerts and empty social media dashboards is not listening.  Doing a report on all of your social network followers is not listening.  Checking your analytics for an increases in web traffic is


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You can find a number of useful statistical applications on the net that provides graphical statistics regarding your website. Using these are quite helpful regarding your website and blog as you can view important statistics such as where your visitors came from, which pages were viewed, length of visit, unique or returning users, setup goals etc. Some of them are free (Google Analytics) and with others there’s a fee involved. One of the most known ones is Google Analytics. The name says


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