Writing for online marketing is completely different than writing for traditional print advertising. Writing content for digital publication on your website should be focused, to the point, brief and have shorter sentences, paragraphs, words and sentences. Each page on your website should have a clear purpose and focus on the sales funnel you want your reader to take. How do you write your content so that it’s focused and generate targeted results? Online content writing tips Target audien


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It’s a fact that if you have more quality pages on your website, you can increase your search engine visibility on the search engine result pages. You should always try to increase the number of pages on your website to support your search engine optimisation strategy. This doesn’t mean any type of pages, but quality original ones that your visitors will find interesting. Google’s algorithm has changed tremendously over the last few years and websites that are not producing top


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If you want to start with an internet marketing campaign for your business, where do you start? What technologies are involved and where should you put your focus on? Online technologies are changing at the speed of light on a daily basis, but internet marketing is more about connecting with the right people than it is about technology. A good online marketing strategy consists of a clear understanding of your target audience and communicating to them. Marketing online is not that different tha


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Did you know that your website is a business tool that can help you reach your goals? To do this it needs to tell a story that your target audience can relate to and it should guide them on exactly what they should on your website. It should grab their attention and instil trust in them. Visitors will arrive on your website because they are looking for answers to their questions or a solution that can help them with a problem. If your website tells them a story in their language that they can un


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If you have decided to add a blog to your website to complement your internet marketing and social media strategy, where do you begin? Having a blog and regularly publishing articles can do wonders for your search engine optimisation campaign, but what are you going to write about? What topics are you going to select? What you publish on your blog should interest your readers and be something that you are passionate about. This wil help you pick topics that will satisfy you and your target audi


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If you are busy with a content marketing campaign that involves copywriting for your internet marketing strategy, it’s a fact that if the content is correctly written, it can attract visitors, and motive them to take an action. Effective copywriting is so much more than just writing a description on what you do online. The words you use in your content can be the difference between a good website and a website that is successful. How can you make your visitors take an action with your copy


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When searching online, people often use more than one keyword to qualify their search and to get the exact answer they are looking for. If people are looking to buy a car, they are not just going to type in “bmw”, but “bmw for sale” or even “bmw 320 2014 for sale”. This does add some challenges to search engine optimisation (SEO) people, but when optimising for specific intent and targeting your keywords, it will improve your conversions. Focusing on these ke


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