You can find a number of useful statistical applications on the net that provides graphical statistics regarding your website. Using these are quite helpful regarding your website and blog as you can view important statistics such as where your visitors came from, which pages were viewed, length of visit, unique or returning users, setup goals etc. Some of them are free (Google Analytics) and with others there’s a fee involved. One of the most known ones is Google Analytics. The name says


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Building a brand and identity is important to the success of your business. The way the market perceives you will have a direct impact on how receptive they are to your products and services. Amongst the many aspects of creating and maintaining a powerful brand, online reputation management is one of the most important. In a highly connected marketplace your internet presence is a powerful tool, but there is also opportunity for negative content to damage your reputation. Online reputation manag


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Ever wondered what is black hat SEO (Search Engine optimisation)? It is the unethical under the table way of search engine marketing. While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of fooling the search engines to obtain high organic rankings and traffic. Black hat SEO has been plaguing the search engines for years. Google is desperately trying to remove all the spammy websites that are practicing black hat SEO,


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It is very important that companies listen to what is being said online about them, even if it is negative. Listening to the conversation online  gives you the ability to resolve problems, react and disprove untrue information about you that can negatively affect your business and brand reputation. Many people use the search engines when they are looking for information. When they do a search for your company product or any service you provide, you will want positive information about you to


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Social media marketing is still a buzz word to many and one of the most exciting digital marketing methods at the moment. Social media allows marketing teams and businesses to communicate and engage with prospects in a new way. Social media can also help you with lead generation, customer services, and content promotion. If your business is already active on social media, are you getting any leads from your campaign? With your social media initiative, if your audience trusts your business the


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Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new content at the push of a few buttons. It is a proven fact in the internet marketing world that content continues to drive visitors, and many internet marketing agencies are including “blogs” in their overall inte


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One common misconception when it comes to social media marketing is that you should update your social media profiles as many times as possible during the day. While constantly posting random content and information will keep your social media profile active from one point of view, it is an ineffective way to communicate your message to your target audience and to engage with them. Another misconception regarding social media is that many believe it’s a numbers game. Followers, fans, a


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