If you are busy with an internet marketing strategy to drive targeted visitors to your website to generate leads, it’s important to establish your business as the expert in your niche with online credibility. To become the knowledgeable leaders in your industry will not be done with just PPC or search engine optimization to gain rankings on Google.
It’s all about credibility and earning the right to be called the expert in your niche. Your business image, logo, marketing, and brandin
Posted by Johnny Da Silva on Apr 16, 2014 in SEO | 0 comments
Linking to relevant core pages on your website from your blog is a trusted SEO blogging technique that can add major value to your business and overall search engine optimization strategy. When you link to pages on your website with anchor text describing the page, it can add massive value to the page you are linking to. This is a trusted way to build up the link architecture of your website.
Making sure that Google can crawl your website you need a link navigation and architecture that it can f
Posted by Johnny Da Silva on Apr 10, 2014 in SEO | 0 comments
When someone searches for anything relevant to your services or products on the search engines and your website is on page #1 with other results, does this mean your search engine optimization strategy is working? Nope, it doesn’t. How do you know for sure that the person searching will click on your website instead of the 9 other results?
It’s important that SEO should never consist of just getting onto #1 on Google. You need to create the best listing so that people will actually v
Posted by Johnny Da Silva on Apr 8, 2014 in SEO | 0 comments
Local SEO – search engine optimization is not a nice to have anymore, but a must have if you have a website and you want to use it as a business tool to help you reach your goals. With more people starting to use their mobile devices (phones, tablets) to browse and interact with the online world, it makes business sense that you should optimize your website for local SEO.
When your visitors arrive on your website and they see that you are displaying your address prominently on your pages,
Posted by Johnny Da Silva on Apr 3, 2014 in SMM | 0 comments
It’s 2014 and social media is not a trend anymore, but a reality even though it’s still making the buzz online. Over the last couple of years, many businesses started using social media marketing as a solid component in their overall marketing strategy. Any business owner online knows that they need to be engaging and active wherever their target audience can be found. Without a doubt, those places includes most of the popular social media channels like Twitter, Facebook, LinkedIn, a
Posted by Johnny Da Silva on Apr 1, 2014 in SEO | 0 comments
Researching and choosing the best targeted keywords that you can use to generate organic search engine traffic to your website and blog is not just a physical process you have to go through, it’s also an art form. With keyword research you not only have to go through the normal process of selecting some keywords to use, it’s important that you understand what drives your best customers. Search engine optimization (SEO) keyword research is a fundamental part of SEO.
People are going o
Your brand online is the memory, experience, and perception that people have about your services and products. Your branding strategy online is so much more than just making your business visible online. It’s all about engaging on an emotional level and connecting with your target audience.
What is the difference between internet marketing and digital branding? Branding is about your uniqueness, your story, image, and values. With marketing you are telling the world why they should buy you
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