It is very important that companies listen to what is being said online about them, even if it is negative. Listening to the conversation online  gives you the ability to resolve problems, react and disprove untrue information about you that can negatively affect your business and brand reputation. Many people use the search engines when they are looking for information. When they do a search for your company product or any service you provide, you will want positive information about you to


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Social media marketing is still a buzz word to many and one of the most exciting digital marketing methods at the moment. Social media allows marketing teams and businesses to communicate and engage with prospects in a new way. Social media can also help you with lead generation, customer services, and content promotion. If your business is already active on social media, are you getting any leads from your campaign? With your social media initiative, if your audience trusts your business the


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Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new content at the push of a few buttons. It is a proven fact in the internet marketing world that content continues to drive visitors, and many internet marketing agencies are including “blogs” in their overall inte


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One common misconception when it comes to social media marketing is that you should update your social media profiles as many times as possible during the day. While constantly posting random content and information will keep your social media profile active from one point of view, it is an ineffective way to communicate your message to your target audience and to engage with them. Another misconception regarding social media is that many believe it’s a numbers game. Followers, fans, a


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Most internet marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, “voice” is something digital marketers are thinking about all the time. Your voice is central to your brand’s identity. In today’s digital business landscape where more and more business is conducted online, your voice is so much more important and it plays a key role i


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Due the real-time nature of social media, your business reputation can be made or broken in 140 characters or less. This is not a warning, but a reality. There are also hundreds of complaint websites like Hellopeter.com with high organic rankings where people can vent their frustrations and experience with a particular brand or company. Having an online reputation management strategy is not a nice to have anymore, but a must have. The digital world keeps on evolving and technology changes at the


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One of the most important things regarding various social media channels such as Twitter, Facebook, and LinkedIn is that the conversations are taking place about you with or without your participation. If you are a business owner, you need to take advantage of this to keep your organization’s voice actively on the discussions happening right now. It is now possible to get information on all aspects of an organization though various online and offline monitoring processes. ORM (Online


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