Online reputation building

Building a brand and identity is important to the success of your business. The way the market perceives you will have a direct impact on how receptive they are to your products and services. Amongst the many aspects of creating and maintaining a powerful brand,...

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What is black hat SEO exactly?

Ever wondered what is black hat SEO (Search Engine optimisation)? It is the unethical under the table way of search engine marketing. While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of...

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Why online reputation management is a must

It is very important that companies listen to what is being said online about them, even if it is negative. Listening to the conversation online  gives you the ability to resolve problems, react and disprove untrue information about you that can negatively affect your...

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Getting leads with social media

Social media marketing is still a buzz word to many and one of the most exciting digital marketing methods at the moment. Social media allows marketing teams and businesses to communicate and engage with prospects in a new way. Social media can also help you with lead...

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Make your brand human with social media

One common misconception when it comes to social media marketing is that you should update your social media profiles as many times as possible during the day. While constantly posting random content and information will keep your social media profile active from one...

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Social media voice: Do you have one?

Most internet marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, "voice" is something digital marketers are thinking about all...

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How to do a link building campaign

If you are into internet marketing, how many times over the last couple of months did you come across an article or blog post stating that SEO is dead? It seems to me that topic is trending ever year, and the reality is that if you don't understand the science of SEO,...

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Social media sharing guidelines

When you are busy with a social media campaign and you share content with your audience, do you have an editorial calendar and do you know who you will be sharing it with? Are you sharing your content with everyone or to a selected group that will find your content...

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Do you have a blog marketing policy?

Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and...

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Social media can affect your customer service

Social media is still a buzz word to many even though it has been around for a while. Did you know that blogging is part of the social media circle and it has been around far longer than you ever heard the phrase "social media"? With the current trend regarding this...

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Common Facebook marketing mistakes

Facebook isn't big. It's massive and it keeps on growing with no sign of stopping anytime soon. Online you will find many articles, whitepapers, videos, infographics, and blogs that are dedicated to promote all the good things about Facebook marketing, and in many...

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