Selecting the best topic for your blog posts

If you have decided to add a blog to your website to complement your internet marketing and social media strategy, where do you begin? Having a blog and regularly publishing articles can do wonders for your search engine optimisation campaign, but what are you going...

Using the right keywords for your SEO campaign

When searching online, people often use more than one keyword to qualify their search and to get the exact answer they are looking for. If people are looking to buy a car, they are not just going to type in "bmw", but "bmw for sale" or even "bmw 320 2014 for sale"....

Digital branding tips for your business

Your digital brand is your name and recognition of your brand and business online. Branding is so much more than just colour palettes, logos, and digital marketing. It's the heart and soul of your business and everything your business stands for. Did you know that if...

Why you should have a responsive website

What is a responsive website? It's a website that adapts in design and layout according to the dimensions of the device, mobile, tablet accessing it. How will your website be displayed on a mobile phone, tablet, or any other device accessing it? In the past you could...

SEO Tip: The power of one way linking

Search engines uses a range of different aspects to determine a specific website's rank on the search engine result pages (SERP). One important aspect often overlooked are links pointing to your website. The more quality good links pointing to your website increases...

Tips on starting a digital marketing campaign

Every business online wants more targeted traffic to their website and various online profiles.  Organic SEO (Search Engine Optimization) is a form of digital marketing that can help you get new targeted visitors to your website. Even though this sounds all easy, a...

How SEO can waste your money and effort

Search engine optimisation (SEO) is not a once off cheap process that can be done with a click of a button. It's an expensive process that should be ongoing and the reality of it is that if you are in a competitive market, SEO could become very expensive if you want...

How to start marketing your new blog

A blog is seen as the "swiss army knife" of social media marketing. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to let people...

The Essentials of Online Reputation Management

The Essentials of Online Reputation Management Online reputation management is essential for all businesses and professionals to focus on. With this form of management, you have some control over what people see about you easily on the internet. It allows you to block...

Addressing Negative Consumer Content

Addressing Negative Consumer Content In online reputation management, the focus is always on strengthening your brand and company profile through strategic content and online communications. In any business, it’s impossible to please every customer, every time....

Listen first and then start your social media campaign

If you are in the process of creating a social media strategy or campaign, did you start the process by listening at your audience first? One of the key rules of communication and social media marketing is to listen first.  How do you start your campaign by listening...

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