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Why use Madeleine Da Silva for Google AdWords?
You may be wondering why you would hire Madeleine Da Silva for your AdWords campaign. While it is true you can setup your own account, if you aren't sure about what you are doing, it can end up costing you more than working with a certified specialist. What you will...
How to increase your organic rankings with a blog
Search engine optimization is still one of the best ways to market your business online, but it's not as easy as it was a few years ago. Back in the day you only had to optimize your website, add a couple of keyword rich articles, build a couple of links, and submit...
Call to action optimization tips
The days are long gone where your website could be a simple brochure of your website with no actual meaning. Your websites needs to communicate your core message and what you do, your benefits, and why you are the one to do business with in the first few seconds. You...
2013 Blogging for beginners kit
It's 2013 and if you are interested in building awareness for your brand or business online, have you considered online marketing? Internet marketing consists of many methods to market your business online. These methods include: search engine optimization, pay per...
How to measure your SEO campaign
A search engine optimization campaign is a great way to attract targeted visitors to your website that can take an action on your website. Even though this sounds great, it's important that you start your SEO campaign by defining how you are going to measure the...
4 tips on starting with a local online marketing campaign
You are spending thousands of rands on traditional marketing and it's just not going the way you have planned. You are handing out flyers at your local robot, but no one is responding to your message. You are interested in marketing your local business on the web, but...
How to create a search engine optimization strategy
Search engine optimization consists of a couple of methods to optimize your website so that it attracts your target audience to your site and to make them complete a specific action. With SEO it's important to attract the right audience that are interested in what you...
How to build your brand online
If you are a business owner, should you focus on finding a small niche market that you can dominate or should you focus on building up your brand online? Both methods are parts of brand building, but it all depends on the cost and size involved on how far you would...
7 Tips for effective ORM of your business
As a business owner, you have to establish a strong online reputation of your company as a single negative post can multiply and lead to devastating PR. For effective online reputation management, you need to use software and service providers that help you keep an...
How to optimize your online marketing strategy
There is so much more to online marketing than getting a top organic ranking on Google or any other search engine. Driving targeted traffic to your website is only the first part of making sure your website is successful. With internet marketing, making your website...
Writing content for the web
Writing content for your online marketing campaign, search engine optimization articles, social media updates, and website is completely different than writing for traditional print. The content on your website should be to the point, brief, have shorter sentences for...
How to improve the bounce rate of your website or blog
Do you know and understand bounce rate? These are the people who visit only a single page on your website and then they leave. When analyzing your website analytics, if you have a high bounce rate, it means your website or blog is not doing a good job of getting the...
Newsletter registration optimization
If you have a newsletter registration strategy on your website, blog or another online property, is it successful? Email marketing with a newsletter is one of the best online marketing strategies you can use to engage with your target audience. With a couple of...
How to generate leads with your website
Your business website can be lead generating business machine. It should be focused around acquiring leads by using an integrated sales funnel on converting your visitors into customers. Websites that are focused on capturing leads (conversions) are known in the...
Write your online content for real people
Too many internet marketers are forgetting that their target audience consists of real people - not the search engines. Content on your website or blog that is overloaded with keywords might work for short while for Google, but when someone reads it, will they...
Keyword research mistakes to avoid
Selecting the right keywords is the heart and soul of any search engine optimization campaign. Keywords and relevant phrases are what your target audience will type into Google or any other top search engines to find your business, website or online profile....
Optimize your title tags for a quick SEO boost
Are you busy with a search engine optimization campaign? Have you done one in the past? Are you looking for a quick way to boost your organic rankings on Google? If you have answered yes to any of these you can read on. Did you know that your website title tags...
Increase your brand awareness with blogging
Blogging is a true and tested method you can use to increase the awareness of your business, brand, products or services. Blogging is a social media medium that can be the center point of your online marketing and social media marketing strategy. With blogging you can...