How to optimize your PPC campaign

Pay per click (PPC) is a form of paid advertising. Many dedicated PPC programs exist on popular web channels like Google, Bing, Yahoo, Facebook and LinkedIn to name a but a few. It's a sure way to get your advertisement in front of millions of people quickly, but at a...

Design your website to drive conversions

Would you buy fast food from a fast food restaurant that was dirty and known to be unhygienic? Would you buy a book from a bookstore that had torn pages in the book? I wouldn't and I'm 100% sure you won't either. It's common sense. With this, what does your site tell...

Why you need more than a website

It's 2013 and I strongly believe that in today's digital climate that evolves at the speed of light, having a website is simply not enough anymore. What I mean is that you require a website that integrates into your whole marketing strategy. This includes any...

How to start an online marketing campaign

If you are currently spending hundreds of rands on traditional advertising such as magazines, flyers, and print, is it really working? Are you getting any business or leads through all your marketing efforts? You know the online world is a powerful medium that you can...

How to start an online business

Are you thinking of starting an online business or using online marketing to market your services and products to your target audience? Online you will find many books, articles, white papers, videos, and blog posts on marketing your business online, but with so many...

Make blogging part of your marketing arsenal

Blogging has been around for longer than 10 years and it's a very powerful marketing tool for your business. What started as a digital personal journal, it's now used for so much more than that. Blogging for your business can be used to interact and attract your...

Measuring website analytics

Analyzing and measuring your blog and website traffic is crucial to any online marketing campaign and for gaining insights how your visitors are coming to your website. Online marketing is much different than traditional marketing as everything can be measured. Every...

How to get started with a blogging campaign

Blogging has been around for a quite a while, and what started as a simple online journal project, it has now evolved into a complete online marketing solution. Blogs can be used for a variety of purposes. From a simple business website to a full blown eCommerce...

Why you need a mobile website

If you are a small business owner, I'm sure you have told yourself that you are small and that you don't need a mobile website. Why do you really need one? Will the trend just pass and it will be something of the past? Well, to be honest; did you know that small local...

Social media and ecommerce can increase your sales

Search engine optimization might bring you lots of visitors to your site, but how can you increase your sales on your website? Using social media and ecommerce you can accomplish this. Social media is a powerful medium that many people are using to connect with their...

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