When was the last time that you have updated your website? Do you know of any errors on your website that could cause you to not get the rankings on the search engines that you are after? Technologies and trends changes all the time online and what was considered the best in search engine optimization and website design a few years ago could really not be the best anymore.
With your website you need to ensure that you are following the best up to date practices to help you reach the audience that you are after so that you can convert visitors into sales by helping people with their queries. Sometimes it is very important to get your website evaluated by professionals so that they can look at your online marketing strategy and see where you can make improvements to your website.
If you are unsure that you should update your website, ask yourself the following questions:
- Is your website easily crawl able by the search engines? (search engine friendly)
- Are you targeting the best keywords that are relevant to your market and that people are searching for?
- Are you converting any visitors of your website into sales?
- Are you getting bad links to your website or only good ones?
- Do you have analytics (statistics) available for your website? If you have – are you happy with the results?
- Are you looking at your competition to see new areas where you can improve your own website?
- Do you know what your target audience are actually looking for online?
- Are you providing them with answers to their queries?
- What the best online opportunities for your website regarding your market and industry?