Before we get started with the effective internet marketing tips, understand that your online marketing strategy should always be around generating targeted traffic and converting the the traffic into sales or leads. How are you going to get people to your website and what is the plan once they arrive?
Effective internet marketing tips
Call to action: When visitors arrive on your website you should have a clear call to action on what you want them tot take. Do you want them to phone you to request a meeting? Are they going to sign up for a newsletter and provide you with their contact information? Do you want them to purchase directly from you? You have to make sure you have solid call to actions on what you want your visitors to do.
Contact information: Display your contact information on prominent positions so that it’s always visible. Use this details prominently on your header or the footer of your website that is visible on every page. On the contact us page, use a map and driving directions if people can vist you.
Website content: Your content should always be focused around the needs of your target audience. Do some research and find out exactly what they are looking for. Once you know this, you can craft your content for them and to help them with what they require.
Navigation: Your website should be easy to navigate and never let your visitors think on where they should browse next. Remember, you are trying to build trust with your website. Make it easy to browse your website so that your visitors can easily find what they are looking for.
Analytics: A website that cannot be measured is pretty pointless. If you cannot measure what you are doing you are not going to know what works and what to optimise. Always make sure you have analytics installed and know what you are looking for. This could be the benchmark of all of your internet marketing campaigns.
Traffic: With internet marketing it’s all about traffic. What traffic generating strategies are you going to use to drive targeted visitors to your website? Is it going to be search engine optimisation where you should focus on having great content on your website? Are you going to use social media as the main driver or paid advertising such as a Google PPC campaign? Decide and study how you are going to do this because not all traffic generating mediums are equal in terms of conversions.
