Convert visitors into buyersPosted by Johnny Da Silva on Mar 5, 2013 in Blogging, Internet Marketing | 0 comments
With internet marketing, timing is everything in your campaign. To be successful with marketing on the web, you have to clearly understand your targeted audience. You need to know everything regarding your buyers and what ultimately drives them to make the final buying decision.
To know and understand your buyers, have a look below on a couple of questions you should answer. These can help you make the right choice on what message and content you should give to them. Answering these questions will help you to position your service and products as the best solution to their problems and help them make the decision to buy from you. With this said, always remember that the web is an information portal and people are searching the online world for answers to their questions. Can you help them?
Internet marketing questions
Why do your visitors want to buy? What problems are they currently experiencing and what are they looking for? These could be solutions, functions, capabilities, and features they are searching for. Customers usually make their choice based on services and products that will help them solve their need. Present this information in a clear message to them.
What is the urgency of their problem? Internet marketing is all about timing. What problems are they facing right now? Buyers will be closer to parting with their money if there is an urgent need to their problem. If just realized your air condition system in your car broke and you receive an email a few minutes later about an air conditioning service company, you most likely will take their offer.
Will your message convince them? It’s important that you identify and remove anything that will keep your visitors from buying from you. Does your message and content make your visitors to complete an action on your website or does it scare them away?
It’s vital that you optimize your product and services so that your targeted buyers will buy from you when their need is urgent. Make your message clear with an easy to follow sales funnel.