What is your social media persona?

What is your social media persona?

Most internet marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, “voice” is something digital marketers are thinking...
Start with a social media marketing strategy

Start with a social media marketing strategy

Many people believe that social media consists of only Twitter and Facebook. They also believe that creating profiles on these two social networking giants will get them instant results. The truth is that a proper social media marketing campaign requires a strategic...
How does Facebook EdgeRank work?

How does Facebook EdgeRank work?

What is Facebook EdgeRank and is it really important to know what it is? If you are into marketing online – most definitely. In a nutshell: EdgeRank is the algorithm that Facebook uses to determine who sees what on their timeline. If you want to get more...
Making sense of your social media campaign

Making sense of your social media campaign

If you are a small business owner, you might be overwhelmed by all the tasks you have to accomplish every day. You are most likely handling most of the business aspects such as accounting, everyday business tasks, and the marketing of your business. You probably heard...
How to get more followers on Twitter

How to get more followers on Twitter

Most likely if you are using social media you are using it for a specific reason. Maybe it is to connect and engage with friends and family, but if you are a business, it’s most likely used to generate more awareness, sales and leads. A couple of years ago it...
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