Use reviews as a marketing strategy

Use reviews as a marketing strategy

In today’s digital connected worlds, everyone has access to various social media channels and review websites where anyone can post anything about a brand, company or an experience. Everyone can voice their opinion and can be seen as a citizen journalist....
The Essentials of Online Reputation Management

The Essentials of Online Reputation Management

The Essentials of Online Reputation Management Online reputation management is essential for all businesses and professionals to focus on. With this form of management, you have some control over what people see about you easily on the internet. It allows you to block...
Addressing Negative Consumer Content

Addressing Negative Consumer Content

Addressing Negative Consumer Content In online reputation management, the focus is always on strengthening your brand and company profile through strategic content and online communications. In any business, it’s impossible to please every customer, every time....
Why online reputation management is a must

Why online reputation management is a must

It is very important that companies listen to what is being said online about them, even if it is negative. Listening to the conversation online  gives you the ability to resolve problems, react and disprove untrue information about you that can negatively affect your...
Ignoring the negative comments won’t make it go away

Ignoring the negative comments won’t make it go away

One of the most important things regarding various social media channels such as Twitter, Facebook, and LinkedIn is that the conversations are taking place about you with or without your participation. If you are a business owner, you need to take advantage of this to...