Identify who you want to reach with blogging

Identify who you want to reach with blogging

Blogging has grown tremendously over the last 10 years and it is now seen as a necessity to online marketing.  Blogging started out as a simple experimentation – exactly the same as most of the popular digital trends today, and it exploded.  By having a business...
Selecting the best topic for your blog posts

Selecting the best topic for your blog posts

If you have decided to add a blog to your website to complement your internet marketing and social media strategy, where do you begin? Having a blog and regularly publishing articles can do wonders for your search engine optimisation campaign, but what are you going...
How to start marketing your new blog

How to start marketing your new blog

A blog is seen as the “swiss army knife” of social media marketing. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to...
The Essentials of Online Reputation Management

The Essentials of Online Reputation Management

The Essentials of Online Reputation Management Online reputation management is essential for all businesses and professionals to focus on. With this form of management, you have some control over what people see about you easily on the internet. It allows you to block...
Addressing Negative Consumer Content

Addressing Negative Consumer Content

Addressing Negative Consumer Content In online reputation management, the focus is always on strengthening your brand and company profile through strategic content and online communications. In any business, it’s impossible to please every customer, every time....
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